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A Culture of Green

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Evenson Design Group

CULVER CITY CA

Evenson Design Group’s (EDG) CEO and Creative Director, Stan Evenson, just returned from Burning Man 2011 where social responsibility and sustainability are radically embraced at Black Rock City NV at the highest level. “It filled my tank as I virtually felt I was visiting another planet for the past week, where art, community, love and social responsibility successfully collide,” says Evenson. “Taking time out of my busy schedule of raising children, running a design firm for the past 35 years and giving back whenever possible with experiences like Burning Man and being an active member of the Sustainable Business Council of Los Angeles helps to feed my soul and empowers me to deliver more sustainable concepts for our clients. Tricia Evenson, my wife, business partner and President of EDG, continues the journey by carving a path that builds on community, both in business and personally.” The Evensons bring their outside influences to clients on a daily basis. Influenced by Tricia’s community project of “greening” their youngest son’s school, they saw the need to shift from being part of the problem to being part of the solution. Turning down thermostats and driving hybrid cars, recycling plastic, paper and aluminum, and following the 3 R’s isn’t enough. In the past year, the Evensons have also co-chaired the competition that acknowledges the best design thinking for social responsibility and sustainability, 2011 AIGA (Re)designAwards.

“Creating environmentally responsible designs that not only preserve our natural resources but also sustain the client’s is a marketing initiative that has to be integrated into everyone’s agendas. On every project, we engage in a conversation about sustainability — how they can create and produce the materials desired in the most sustainable way possible. For already sustainability-minded clientele, they appreciate our commitment to environmental stewardship as it is in alignment with their existing practices and values. For clients who are less sustainability-minded, we try to assist them in seeing the world and their business from a new perspective, one that promotes the 4Ps of Sustainable Business Strategy: People, Planet, Purpose and Profit.”

CEO and Founder Janie Hoffman asked EDG to produce a brand identity system, packaging program and web presence for their new health food vitality beverage product line made from the chia seed. Mamma Chia was launched a year ago and has already gone national via Whole Food stores and other natural food retailers. If you didn’t already know about the benefits of the chia seed, featured in “O” magazine and Oprah.com, you are very likely to hear more about it soon from other reliable sources. Based on the brand essence of “ancient wisdom and modern beauty,” EDG created a Chia Goddess as the focal point of the brand set in a radiating burst of energy for the healthy drink. Mamma Chia is a Certified B Corporation, a member of 1% For the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates 1% of gross sales to support farmers, community groups and organizations that are building healthy, local food systems. The company is building cooperative relationships with chia growers and is committed to supporting their organic certification, social justice programs and overall community growth.

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