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agfa

printerocity

imagers

shillington_school

berthold

erickson

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4over

pantone

artisan

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Demonstrating strength in numbers by constructing a logo from multiple elements is a long-standing formula. Linking these elements together in a transparent chain-like fashion is new, however. Whether elements are joined in a circle or a linear band is irrelevant, as the concept is the same: Diversity finds a common bond and creates synergy from a stronger union. Color is used to demonstrate variety in these samples, and proof of connectivity is demonstrated by tonal shift where elements overlap. Though nothing is new about the use of transparencies, the increasing use of this technique is now at critical mass. A sense of lightness is prevalent with the use of clear, clean, pure chroma colors that sometimes produce a rainbow palette. These signature colors are likely used as darker or desaturated tones will create muddy overlaps. It’s hard not to gain an optimistic perspective when you look at these bright solutions.

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Turner Duckworth, Tassimo

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Dragon Rouge China Limited,
Institute of Scientific Animal Communication

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Hollis Brand Culture, Sushilicious

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113dc Design+Branding, Sion

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