yupo

agfa

printerocity

imagers

shillington_school

berthold

erickson

art_resource

4over

pantone

clearwater

jam_paper

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neenah

twined

There is something about these designs that is reminiscent of a skillfully tied beef tenderloin, all ready for roasting. Hopefully, it will stay together once cooked, and then the string will be removed, but there is always the possibility it might unceremoniously unfurl as soon as the binding is snipped.

The defining white channel between elements in these logos serves as both a connecting and a bisecting agent at the same time. The randomness of their lines seems to generate just a touch of whimsy. Circumnavigating lines give the appearance of three dimensions to most of these logos, whether rendered with flat color or gradations. To break up monotony or to demonstrate diversity, some examples use a varied color palette to define the unique segments created by the string. Generally, the deliberateness of the line placement keeps these one step away from a shape that has been scribbled on by a young child.

twined

Landor, TeliaSonera

twined

i on the world, STAR Supermarket

twined

Sebastiany Branding & Design,
Instituto 5 elementos

twined

LOGOSTA, colorful farm

4over