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watercolor

Every year, there is at least one trend that does its best to build a bridge away from technology and back to the human touch. And whether this is achieved with a red sable hair brush or a digital filter, the tactile essence of watercolor is marking its territory in this year’s trend set. More than just a textured background, this painting technique usually defines the logo's shape, form, and highlights as well. Conveying moisture or a water origin is a common, but not a mandate, in these solutions.

CooperVision, the world’s third largest contact lens manufacturer, recently launched its new identity, created by Siegel+Gale. Design team members wanted to convey the duality of technology alongside the tactile and intimate experience of wearing the lens. Siegel+Gale’s Howard Belk notes, “We love the humanity it conveys, the purity of color it makes possible, and how it comes alive in digital, illuminated environments.”

watercolor

mad studios, reflections memory care centre

watercolor

akapustin, KITT

watercolor

Stebbings Partners, Aragosta Bar + Bistro

watercolor

Siegel+Gale, CooperVision

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