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Design-Driven National Exhibit Opens

NEW YORK NY

Co-organized by Cooper-Hewitt and the Walker Art Center, Graphic Design – Now In Production explores some of the most vibrant graphic design work produced since 2000, including posters, books, magazines, identity and branding, information graphics, typography and typefaces, and film and television title graphics. The exhibition runs May 26 - September 3, admission is free, and it all happens on New York City’s Governors Island. It’s the second stop in a national tour which debuted at the Walker Art Center in the fall 2011. “Graphic Design” explores the worlds of design-driven magazines, newspapers, books and posters; the expansion of branding programs for corporations, institutions and subcultures; the entrepreneurial spirit of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of film and television titling sequences; and the transformation of raw data into compelling information narratives. “This ambitious exhibition looks at cutting- edge ideas and breaking cultural revolutions in the world of graphic design,” explains Cooper-Hewitt Director Bill Moggridge. “Focusing on design in the 21st century, this exhibition provides insight into the phenomena shaping culture today and transforming traditional conceptions of graphic design practice.”
www.si.edu

Drama. Period.

Drama. Period.

LOS ANGELES CA

Following up on its graphics makeover of TBS, Ferroconcrete is helping TNT reintroduce with a complete rebrand. The project included a new design language and network graphics package to promote its shows using hard cuts, full screen graphics and colorful keywords. At the center of the initiative, says Principal Yolanda Santosa, “we took TNT’s tagline ‘We Know Drama’ and distilled it to its core: ‘Drama.’ TNT stood for hot programming, bold statements and no apologies. Drama wasn’t just a tagline, it was a battle cry.”
Contact: www.ferro-concrete.com/tnt/
 
 
 

So Nice, They Named It Twice

So Nice, They Named It Twice

NEW YORK NY

To mark thirty-two years of designing graphic communications for extraordinary people and places, Two Twelve has created “32 Reasons We Love New York,” a free app that celebrates the design firm’s love for their home city. Curated by designers and staff, the free iPad app features a collection of places and experiences (learning, eating, cheering), from well-traveled landmarks to lesser known parks and private enclaves. Two Twelve is one of the nation’s leading wayfinding and information design firms. The firm’s name references 212 York Street in New Haven CT, the old Zeta Psi fraternity house where Yale’s graduate program in Graphic Design was then housed and the inspiration for the firm was sparked.
iTunes link

Identity Program Is An Open Book

Original Mad Man Offers Advice

NEW YORK NY

Agency Mother New York has helped Reading Is Fundamental rejuvenate its branding. The non-profit provides millions of free books and literary resources to kids in underserved communities. Described as more than a logo redesign, Mother has created a new visual language for RIF that is charged with color, art and energy. The rebrand revolves around an approachable open-book-shaped logo that serves as a flexible design device into and out of which great characters can spring. Indeed, the shape sometimes appears with simple logotype custom designed by the agency, sometimes with a set of playful characters sitting on top, and sometimes filled with art. In its early stages, RIF has already collaborated with five renowned artists – Mark Giglio, Todd St. John, Elena Xausa, Steven Harrington and Dan Stiles – to help with the initial manifestation. According to Mother New York Art Director Christian Cervantes, “We wanted this brand identity to capture that enthusiasm and optimism and power and love of reading. We wanted people to have an emotional connection to the brand, so in creating the identity we wanted it to appeal to their inner child ...” That includes, he notes, both the children who benefit and the adults who donate.
www.mothernewyork.com

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