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printerocity

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cti_paper

acad_art_univ

imagers

how

berthold

4over

berthold

clearwater

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neenah

Seen and Noted

swipe

Please Swipe Again

Evoking the cultural and geographic diversity of New York City, Melanie Chernock has redesigned the ubiquitous yellow-and-blue subway MetroCard to spotlight many neighborhoods and attractions. A student at the School of Visual Arts, she did it both for fun and to envision a marketing program for the Metropolitan Transit Authority. So far, Chermock has designed 25 MetroCards including Times Square (marquee lights), Little Italy (pasta) and, of course, the Meatpacking District (raw meat). Chernock, who made all of them by hand, told Fast Company: “The Meatpacking District card was pretty gross to make. I kind of regretted it after I started and felt a little crazy, but I think it was worth it in the end.”
www.melaniechernock.com/metrocardproject/

farmtotable

Think Local, Eat Local

Seattle WA

Farm to Table, an initiative of Public Health-Seattle & King County, provides fresh, local healthy food options from Washington State farms to communities in need through meal programs for seniors and young children. Hansen Belyea developed an identity program that encapsulates the program’s core attributes of growing and sharing, and evokes a sense of sustainability in the broadest sense. The logo extends to bags, t-shirts, signs and more.
www.hansenbelyea.com
 

UNO

Hecho in Minnesota

Representing demographic changes throughout the U.S., Luis Fitch’s “Hecho in Minnesota” is a collection of colorful posters that documents the recent Twin Cities’ movement toward a cross-cultural landscape. Speaking to both Latinos and Anglos, the works reflect a new American fabric: a fusion of traditional and modern Latino culture in the Midwest. Fitch, as a Mexico native and Hispanic fine art/visual design expert, is an ideal postermaker to craft such messages. He is Creative Director of UNO Branding, a Hispanic branding and creativity company; is frequently commissioned for poster work by local companies like Target Stores, Saint Paul Riverfront Corporation, and Star Tribune; and was a GDUSA “Person To Watch”in 2006. The book is available locally at Minnesota museums and nationally online at various outlets.
www.lulu.com or www.amazon.com

4over