Sophistication a New Goal for Sports Graphics
When it comes to sports, only one thing has been worse than sports cliches and that has been sports graphics. But change is in the air. Once a grab bag of quirky logos, loud signage, bad typography, worse color schemes, odd collateral, and outlandish garb, sports graphics has become big business. And it has become an increasingly sophisticated subject of print, online and environmental design ‒ advertising, branding, marketing. Here are a handful of projects and campaigns that raise the bar, knock it out of the park, advance the ball, make the big play, show mental toughness, get over-the-hump, do all the little things needed to win. It doesn’t get any better than this.
|thinkcarmen.com||ashton design||primo angeli|