PRINCIPAL + CREATIVE DIRECTOR
EXTRA CREDIT PROJECTS
Rob Jackson is the Principal and Creative Director of Extra Credit Projects, an advertising and design collaborative based in Grand Rapids MI. Before opening his doors in early 2006, Jackson held various Art and Creative Director posts throughout the Midwest, where he spearheaded a variety of successful, award winning campaigns. Prior to that, he spent several years as the National Creative Director for Adams Outdoor Advertising, where his branding and promotional work received international recognition. Jackson earned a BFA from Kendall College of Art and Design, and a Masters in Advertising Design from Syracuse University. He also served overseas in the military as an Illustrator for the U.S. Navy sixth fleet, and has been mentored by the likes of creative legends Lou Dorfsman and Milton Glaser. Extra Credit Projects clients have included Anheuser-Busch, Zondervan/Harper Collins, the Ad Council, Herman Miller, Spartan Stores, United Way and the Outdoor Advertising Association of America. Jackson has been a visiting professor in the graduate program at Syracuse University and is an Adjunct Professor at Kendall College. When he isn’t busy talking out the garbage at the studio, he can most likely be found chasing after his 9-year-old son, appropriately named Chase.
Where were you born and where do you live now? How does that affect your design sensibility?
I was born on the east side of Michigan in Pontiac, a northern suburb of Detroit. Now I live in Grand Rapids, along Western Michigan – a half way point between Detroit and Chicago and a mix of both sensibilities. The four distinct seasons, being part of the Michigan Resurgence, and working out of a design-centric region with a rich heritage of innovation is all part of what's driving us right now.
Who would you say is the most influential graphic designer of the past 50 years? How have they influenced your design?
For me, guys like Lee Clow, Milton Glaser, George Lois, and Alex Bogusky have inspired me the most. If I had to pinpoint one designer, I would say Milton Glaser.
What is your greatest strength and weakness as a designer or design manager?
Greatest Strength: Perfectionist
Greatest Weakness: Perfectionist
Black. Sometimes Red. Lately Green.
Helvetica Neue, Garamond Condensed
Favorite TV Show?
Jeopardy, Mad Men, Shark Tank
Hey Whipple, Squeeze This, by Luke Sullivan
Rocky II, Jerry McGuire, Lincoln
Favorite Musician or Band?
Van Halen, James Taylor, everything in between.
Favorite Fine Artist?
Robert Rauschenberg, Jacques Villeglé
Ads of the world
Talent You Wish You Possessed?
Existing without sleep; man, the things we could get done
Mantra or Saying You Live By?
May the passion in your heart melt the lead in your feet.