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Students To Watch

alexandra-zaitsev

alexandra zaitsev

PRATT INSTITUTE

Alexandra Zaitsev is a native New Yorker with Russian roots. Currently studying advertising art direction as an undergraduate at Pratt Institute, Zaitsev plans on crossing the pond after graduation to continue her studies in art direction at the Nuova Accademia di Belle Arti in Milan. She is obsessed with typography, fashion, printmaking, art history, and heavy metal. Boundless in her desire to move into territories beyond advertising, Alexandra can't wait to cut into the design world through a cross disciplinary perspective. Of her design school experience, she says “simplicity always wins, and it's damn hard to pull off. No amount of bells and whistles will surmount what intriguingly simple design and clever copy can achieve.”

Favorite Color?
Chartreuse
Favorite Typeface?
Chalet
Favorite App?
Bjrk: Biophilia
Favorite TV Show?
Game of Thrones
Favorite Book?
The Most Beautiful Woman in Town by Charles Bukowski
Favorite Movies?
Daughters of Darkness, The Fifth Element
Favorite Music?
Electric Wizard, The Cocteau Twins
Bookmarked Websites?
creativebloq.com
Favorite Gadget?
Wacom intuos5
Favorite Old-Time Art Tool?
Letterpress
Favorite Designer Working Today?
Massimo Vignelli
Most Influential Designer in History?
Herb Lubalin
Favorite Design Firm Working Today?
HUGE
Most Influential creative Firm in History?
Wieden + Kennedy
Favorite Design Project of Recent Times?
Dos Equis’ “The Most Interesting Man in The World”
Most Influential Design Project in History?
Volkswagen’s “Lemon” campaign

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