yupo

agfa

printerocity

imagers

shillington_school

virtual360ny

berthold

erickson

art_resource

4over

pantone

clearwater

twitter instagram linkedin pinterest GDUSA on Google+ follow us on Facebook
neenah

Fresh

OCD Gives WNBA A Makeover

OCD Gives WNBA A Makeover

New York NY

The WNBA has a new graphic look thanks to New York-based agency OCD. That’s Original Champions of Design, not the other kind. The new logo, at the heart of the revamp, is an evolution of the original WNBA shield, with a silhouette intended to better symbolize the athleticism and diversity of today’s players. The identity uses Hoefler Frere-Jones’ Cyclone typeface, and the orange and oatmeal color scheme arises “from the league’s most ownable [visual] asset: the WNBA game ball.” To reinforce that the WNBA is part of the larger NBA family, the formerly pointy shield was replaced with the rounded rectangular shape more generally associated with professional basketball. The identity is being introduced across uniforms, broadcast, digital, signage and print materials, and each team will adapt the logo to its colors. The league has launched a viral media effort under an “I Am Logowoman” theme. Players and fans are encouraged to post shots and photos of themselves going to the basket using the “#iamlogowoman” hashtag.
originalchampionsofdesign.com/work/wnba/

       
‘Now Is Better’ Say Sagmeister & Walsh

‘Now Is Better’ Say Sagmeister & Walsh

New York NY

Designers Stefan Sagmeister and Jessica Walsh are known for their experimental typography and striking visual imagery. Six Things: Sagmeister & Walsh, on view at The Jewish Museum in New York through August 4 marks the first exhibition of their newly minted design firm Sagmeister & Walsh. For the last ten years, Sagmeister has researched the nature of happiness, asking, “Is it possible to train my mind in the same way I can train my body?” In five short films and a sculpture, the studio investigates six things, culled from Sagmeister's diary, that he believes have increased his personal happiness such as: “Now Is Better” and “If I Don't Ask I Won’t Get” and “It’s Pretty Much Impossible To Please Everyone.” In addition, intrigued by a recent nationwide survey in which Jews reported the highest levels of well-being of all religious groups, Sagmeister & Walsh are placing a text in the gallery that connects this scientific data to his personal exploration of happiness. GDUSA readers, by the way, recently voted Sagmeister as the most influential graphic designer working today.
www.thejewishmuseum.org/exhibitions/sagmeister-walsh

       
Putting a New Spin on a Paper Brand

Putting a New Spin on a Paper Brand

Washington DC

Recently, Design Army out of Washington DC helped redesigned the CLASSIC® Papers Brands for Neenah Paper. Their challenge this time was to find a fresh way to make the rebrand come to life and reach the audience in a surprising way. The solution: a lively dance video ‒ called “What Moves You?” ‒ that sends a message of creative choice. Pum Lefebure of Design Army says: “We asked ourselves how can we promote a paper brand that goes above and beyond just the printed sample? The video was a great way to convey the message that it’s a paper that you can do more with than you ever imagined.” She notes that almost all objects on the set are made from the paper grade, and that the dancers were each sent samples so they could touch and feel them and be inspired by the colors and textures. Adds Pum, who co-founded Design Army with her husband Jake Lefebure: “Work should be fun. Otherwise, why bother. If you have an idea, pitch it to the client ‒ all they can say is no, right? You have to push an idea you believe in and, if you’re lucky, the client will see the vision. It takes an imaginative client to create imaginative work. Your work is only as good as your client.”
www.neenahpaper.com/Resources/NeenahTV/CLASSICWhatMovesYou

       
Identity Morphs for Michelle

Identity Morphs for Michelle

New York NY

Wolff Olins’ developed the original brand identity for “Let’s Move,” Michelle Obama anti-obesity and healthy nutrition initiative. Now there’s an offshoot “Lets Move: Active Schools.” Todd Simmons, executive creative director at Wolff Olins amplifies: “The off-shoot broadens the focus, tackles physical activity head on and provides schools with material to encourage activity.” The new branding builds on a report by Nike, a partner in the school initiative, that highlights a growing global epidemic of physical inactivity. Wolff Olins’ main visual identity appears in both still and animated versions, with the stars of the American flag morphing into different animated shapes. The verbal component of the identity represents the “move” element, including a list of verbs such as “jiggle,” “chase,” and “wiggle” that emphasize fun ways to remain active.
blog.wolffolins.com

       
Fragrance for Backpackers Walks the Line

Fragrance for Backpackers Walks the Line

San Francisco CA

Walking a delicate line between humble and organic, and sophisticated and timeless, Chen Design Associates has redeveloped the brand from the ground up for Juniper Ridge. The client is a fragrance company that “creates seasonal, limited editions of harvested plants from real places backpackers love.” The core branding message: Juniper Ridge products reconnect people with the experience of being in nature by simply going to the mountains, harvesting wild plants and distilling natural fragrances. Miniature brown glass bottles give the sense of an elixir made with whiskey stills and copper pipes rather than a perfumery. Retro rounded bottles evoke the nostalgia of camping as a kid. Refined typography with customized red-stamping denote a one-of-a-kind harvesting locale and season. The product look book is a retro-inspired postcard package that unfolds to reveal views of “life on the trail.” The project includes packaging, printed collateral and retail website. Obi Kauffman is art director at Juniper Ridge.
www.chendesign.com

       
Ms. Foundation Raises Its Profile

Ms. Foundation Raises Its Profile

New York NY

The Ms. Foundation, founded by Gloria Steinem approximately 40 years ago, asked New York-based brand engagement agency Sullivan to help freshen its look and raise its profile &‒ with the goal of becoming a more highly visible public advocate on the national stage for women’s rights and issues. “We’re Not Done” is the campaign theme, and the identity program is intended to provide a platform that positions the organization as an authority and leader, that signals strength and credibility, and that uses a bold, yet simple, presentation to elevate the content. The identity is being activated across numerous channels, including stationery, print collateral, website, and the latest Annual Report. In 2012, New York-based Sullivan was named agency of the year by BtoB Magazine.

       
The Gospel According to George Lois

The Gospel According to George Lois

Philadelphia PA

The George Lois Poster Project, brainchild of Patrick King of TypographyShop, honors the advertising icon with a series of posters by art and design legends. Each is illustrating a Lois quote of their choosing. From his ground breaking work at Doyle Dane Bernbach to his controversial Esquire covers to “I want my MTV,” Lois has carved a career sans equal in the advertising industry. The first completed project is “Work is Worship” by Massimo Vignelli. King explains: “Since the beginning of our affiliation with George we wanted to find a more reverent vehicle with which to pay him homage beyond t-shirts or coffee mugs. We felt that a poster series designed by friends and fans of his would be a fitting tribute …” The roster thus far includes Gail Anderson, Seymour Chwast, Rodrigo Corral, Stephen Doyle, Louise Fili, Debbie Millman, Emily Oberman, Tony Palladino, Jennifer Sterling, James Victore and the aforementioned Massimo Vignelli. A campaign on Kickstarter will raise funds to print the posters and to mount an exhibition of the posters. Lois, not incidently, was recently voted the greatest art director of the past half-century by GDUSA readers as part of our 50th Anniversary survey series.
www.typographyshop.com

       
4over