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Logolounge

 

Jeremy Slagle Design, Dabble & Stitch Steve DeCusatis Design, Mark Huntley State Representative WestmorelandFlint, The ButterCup Factory Dept of Energy, Post Alley Pizza
jeremy slagle design,
dabble & stitch
steve decusatis design,
mark huntley state
representative
westmorelandflint,
the buttercup factory
dept of energy,
post alley pizza

BADGES

A glance at this year’s logo crop turns up more crimped edges than a state fair pie contest. Badge logos are doing their best bottle cap impression with slow, wavy edges; tight, pointy, ziggurat edges; and every combo in between. It's the diversity of filling that is keeping these interesting and that still allows the well-crafted version to stand out. Some of these are intended to be seal-like, and then others just use the shape as an enclosure.

There is an air of official-ese associated with these marks, but also a wink that they can just as easily be irreverent and light-hearted. Dating back to the irregular edge created by an impression in a wax seal, this shape over the years found regularity in shape. Reminiscent of the gold seal applied to any document of importance, the shape still denotes an official stamp of approval and designers are glad to promote this school of thought.

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