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Gavula Design Associates, The Fund for Public Schools Robert Finkel Design, Escondido Lake Club Market Place, Asgard farm Wox, DONA ENCRENCA BAR
gavula design associates,
the fund for public schools
robert finkel design,
escondido lake club
market place,
asgard farm
wox,
dona encrenca bar

CROSSED

It’s been less than a handful of years since designers went on a binge with circles containing crossed anything, from arrows to lines to sticks. The standard solution usually involved a graphic being placed in each of the four quadrants formed by these items – a client's initials, a foundation date, a name, a crown, a simple icon or symbol of some kind. The first few had a nice feel to them, but the proliferation of this kind of mark turned most of them into the punch line of their own joke.

The dust has cleared, and the frenetic pace of this design’s creation has slowed to a trickle. Better yet, it has shifted to another variant that is not nearly as packed with information as the previous models. These crossed components have a greater variety that often favors cooking utensils, tools, sporting equipment and the like. The X formed by these elements signifies a level of heritage normally associated with a pair of crossed swords. It's a technique that lifts the regal nature of the client it represents and implies a certain sophistication even if it’s a pair of crossed plungers.

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