|s design inc.,
|curtis sharp design,
|simon frouws design,
This, and this, and this, when brought together equals something much greater. Why not show those ingredients? Instead of showing s'mores, let's break it down and show graham crackers and chocolate and marshmallows. The idea of stepping back from the finished product and showing the equation or the components responsible for getting you to the solution is what this group is about. The elements in the equation may be dramatically different but the combination tells the consumer a story and requires their participation to assemble a final conclusion.
These logos appear in a variety of styles, and whether the formula is displayed vertically or horizontally, there is usually a sequence to be followed for the result. Another connotation derived from this category is simplicity, as if there is someone telling the consumer, “It's not that hard to understand.” Breaking a process into steps or showing its transparency is a good method of engaging the consumer with an educational message that, coincidentally, is also used to identify.