|whitestone design werks,
|gardner design, visterra||virtue design ltd.,
suffolk biz 360 google ,
The iconic map pin has given way to the ubiquitous digital version of itself. A generation that has no use for an analog map also has no use for a tray full of stickpins with multicolored heads. Society navigates with GPS, and it marks its destinations with an iconic inverted drop shape that nods an homage to its predecessor. This icon has arguably entered the visual vocabulary of iconography as fast as any in recent memory.
Need to let someone know they have arrived? Drop a marker. The equity in this symbol is prepped for application and replaces the hackneyed iterations of an arrow, or an X, or a simple dot, to indicate that you have arrived. In logo design, place often is an important part of a story, and this malleable symbol is finding itself merged and modified to convey an even deeper message. It's not every day that designers are presented with a virgin icon fresh for appropriation but here it is.