Probably most evident of any trend this year is the aesthetic and beauty associated with these marks and their understated elegance. The crafting of logos using a single stroke weight is not new, but it is in full display with nuances that keep the work fresh. These examples are mostly black on white, but there are exceptions with color that work as well. The illustration and the typography are both handled with even weights, which allows the copy to have a true sense of place.
Influences may come from icon systems that have been developed over the last several years using a non-scalable line weight to build consistency. A Charley Harper influence seems to come from the geometry applied to the illustrations. There is just enough line work to define shapes, but not enough to lay in tonality. A nod to the work of the ‘50s is also evident here, which is always a pleaser for generations still in love with that era.