|bfive branding &
Think exacting and with specific purpose. Unlike cooking food, being off in a molecular recipe by one or two elements can kill you. This group of identities conveys concepts using a visual language that connotes an appreciation of precision – everything in its place and a place for everything. Though these identities may not represent a research lab or petrochemical endeavor, they do express the understanding on the client’s part for methodology.
The very geometric nature of these marks lets the consumer know that process is critical to success. There are no elements left to chance, and with perfection comes results. The circles connected by lines can represent the aspects of a large business that works together in harmony, or many coming together to create a greater whole. Variations in color demonstrate diversity or a seamless blending of disparate elements. This is how subjective designers present objective solutions to clients that demand a proof of outcome.