yupo

agfa

printerocity

imagers

shillington_school

virtual360ny

berthold

erickson

4over

berthold

clearwater

jam_paper

twitter instagram linkedin pinterest GDUSA on Google+ follow us on Facebook
neenah
       

Logolounge

 

Simon Frouws Design, Woolworths Siviero | Nahas, Ask the Missus Stanovov, Ekaterina Denisova Moter, Molly's Marauders
simon frouws design,
woolworths
siviero | nahas,
ask the missus
stanovov,
ekaterina denisova
moter,
molly's marauders

MONOGRAMS

The art of personal aggrandizement is alive and well, and designers are busy doing their part to keep it fresh. Though monograms date back to 350 BC, they met their true renaissance starting in the mid-eighteenth century. This is when family crests gave way to a more democratic identifying motif that anyone could develop, regardless of his or her station in life. These solutions range from overly ornate to incredibly spartan in appearance and have been the outgrowth of the desire for everyone to have a mark of their own.

When there is little else to say about an individual, you can always bank on him having at least two initials you can rub together to create a monogram. There is a certain aura of elegance and formality that accompanies these, even though contemporary versions may not have the character to pull off being stitched on your shirt cuff. Name a fashion designer who doesn't use a monogram of some sort on his or her merchandise. Considering the enormous trade in counterfeit fashion apparel and accessories, it helps prove the dollar value a logo can infuse in an industry.

<< previous | index | credits and more >>

4over