|simon frouws design,
|siviero | nahas,
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The art of personal aggrandizement is alive and well, and designers are busy doing their part to keep it fresh. Though monograms date back to 350 BC, they met their true renaissance starting in the mid-eighteenth century. This is when family crests gave way to a more democratic identifying motif that anyone could develop, regardless of his or her station in life. These solutions range from overly ornate to incredibly spartan in appearance and have been the outgrowth of the desire for everyone to have a mark of their own.
When there is little else to say about an individual, you can always bank on him having at least two initials you can rub together to create a monogram. There is a certain aura of elegance and formality that accompanies these, even though contemporary versions may not have the character to pull off being stitched on your shirt cuff. Name a fashion designer who doesn't use a monogram of some sort on his or her merchandise. Considering the enormous trade in counterfeit fashion apparel and accessories, it helps prove the dollar value a logo can infuse in an industry.