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50th Anniversary Print Survey

Humans Are Designed To Touch and Feel

by Gordon Kaye

This report represents the 50th time GDUSA has
conducted a reader survey about print design.

Generally, we get into the weeds, which is to say the we’re asking lots of detailed questions ‒ and trying to provide detailed analysis ‒ about print buying, paper specifying, and the like. On this anniversary milestone, our survey, appropriately we think, reached for broad strokes and blue skies: to what degree are professional graphic designers working in print; how do you feel about print and paper; do you see print evolving with the times; and what role will print and paper have in the future of graphic communications in 5, 10 or even 50 years. As has been the spirit of our 50th anniversary series of features, we mostly stand back and let your comments, gleaned from 10,000 surveys, speak for themselves. The message, however, is clear: humans like to touch and print is the ultimate tangible medium. On that basis alone, the present of print is meaningful and the future promising.

how much
of your work
involves
print design?
how do
designers
feel about
print?
is print getting
smarter
and more
sustainable?
what is the
future of
print?
favorite
fonts for
print design
old time
tools you
miss the most
4over