AIDA 2014 Winners
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We are just now beginning to see a renaissance in design education. The ocean liners are slowly turning toward the needs of today’s marketplace.
Fabian Geyrhalter, CEO, Finien
Teach students the business side of design.
Jimmy Ball, Director of UX/MobeStream Media
Design education has definitely changed and is unfortunately more focused on assembly of type and image, made possible by digital technology, rather than inventing and making new forms.
Steff GeiSsbuhler, Owner, geissbuhler:design
Design education is wonderful. It changed my life, taught me what I love doing and want to do for the rest of my life.
Bryan Murray, Graphic Designer, Peters & Associates
It seems that more design schools are teaching the practicalities of the business of design and even teaching students marketing and business skills. I wish I had that while I was in school.
Beth Goldfarb, Creative Director, Cause Farm Creative
I have been teaching for 20 years now. The education is consistent and it is great. The student population, though, has been diluted because of the computer. I have seen this first-hand, because 20 years ago half my class didn’t have a Mac. They needed (physical) artistic ability to create. Now the thought is as long as you have a computer, you too can be a “graphic artist.”
Adam Greiss, VP-Creative Director, Global Head, Creative Services, Morgan Stanley
I am all for more education and continuing education. Learning is key. Evolution in an industry of design is needed. New platforms are created every day. Relationships to those that build on those platforms will create job security. Everything needs a “look” to be understood nowadays!
Joshua Schmitt, Senior Graphic Designer, 4CDesignWorks
Design education, graduate education, continuing education. Absolutely. You can’t learn to be a great designer overnight. It’s a process. You need to have a strong foundation in the basic principles, understand theory, and appreciate the rich history in order to keep expanding and reinventing, and designing with meaning.
John Clifford, Creative Director, Think Studio
Hard to judge the quality of design education these days. Recent grads have a whole different set of skills, but it seems like there was a “Golden Age” of clear, uncomplicated design in the 1960-1970 period. In a way, technology encourages trendy complexity; just because we can do what was once difficult or impossible, that doesn’t mean it’s superior.
Robert Severn, Owner, Severn Associates
Design education is changing for the better. We just have to stay abreast of the rapid changes in technology so that we aren’t forcing dated material on students who know some things better than we old folk do.
Jean Fideler, CXO, Vertigee
Technically yes, theory wise? Not so much. Our brains are changing based on the instantaneous availability of information, more UX/UI theory needs to be taught as it can influence both web and print design.
Megan Cary, Senior Creative, Crown Products
Yes, I think there are more opportunities to study social design in academia which is super exciting. Top-notch design schools are now offering programs specifically in “design for good” for those who love design but don’t see its only application being in commercial art. Design education is changing to support that alternative.
Britt Boyd, Creative Director, Britt Boyd Design
Design education has to stay up with technology. The field is rapidly changing but it’s not all about technology. If you can’t design with pencil and paper than you won’t be able to do it online.
Mona Johns, Creative Director, Mona Lisa Graphic Design
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