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Green Design

laurel black design

laurel black design

port angeles wa

When I arrived on the North Olympic Peninsula of Washington in 1978 after having spent the major portion of my life in Los Angeles, I knew I was home. After two years commuting to a Seattle design agency, I launched my own design practice on the Olympic Peninsula in 1980 and have not looked back. Growing my own firm and working directly with regional businesses and organizations has been more rewarding than I ever could have imagined.

Practicing design and marketing in a rural area for over 30 years has shaped my sense of what true sustainability means. It’s not just about paper and ink choices. I have found that it’s about going deeper and learning what truly sustains all aspects of a community by experiencing this process at a personal level. Feedback loops are condensed in a small town setting, which requires professional service providers to develop a direct understanding of cause and effect and a great degree of accountability.

There are no simple answers to community challenges because the connections between society, business and nature are complex and mutually dependent. The more you look, the more you see, and the more you realize that simplistic solutions to complicated problems don't work. I have been privileged to support my community directly by helping some of the most worthy Olympic Peninsula businesses and organizations to grow. We are truly in this together.

laurel black design

ISE Consultants, a company that works with Western Washington governments on sustainability and environmental issues, asked Laurel Black Design to create a logo for a county planning department initiative promoting low impact and sustainable development. The project’s purpose is to educate commercial builders and owner-builders about how to navigate the department’s permitting and inspection processes while raising awareness of environmental issues and sustainable practices. Its secondary purpose is to increase internal awareness of the importance of customer service. The ISE/LBD team developed the brand concept, logo, and tagline for a new “coaching” service called “Square One: Better Building Starts Here.” The logo has been incorporated into an infographic that illustrates the flow of the permitting process. The logo will be used on all digital and printed materials during the course of the initiative going forward.

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