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Green Design

rule 29

rule 29

geneva il

Rule29 strives to be known for making creative matter. They believe that part of that goal is to see the world differently than most – colors, images, messages, fonts, and people.

Principal & Creative Director Justin Ahrens says: “Part of seeing from a unique perspective includes making a positive impact on our world, both the environment and the people in it. The bottom line is that we want to make a difference in both. While we may not spend our free time actually hugging trees, we do take our design capabilities and their implications seriously. We realize that our everyday activities, at work and at play, affect our communities, our environment, and our planet, and not just today, but for generations to come. As a result, Rule29 is consistently improving our sustainable inhouse recycling process, carbon footprint tracking, employee and client education, and our promotion of environmentally friendly printing practices. We strive to not have these as initiatives per se, but a natural and day-to-day part of our culture and our work. In other words, it is simply a part of our creative matter process.”

rule 29

In their most recent initiative, the non-profit Life In Abundance wanted to do more than simply provide basic necessities to Africa’s most vulnerable. This is why Konjo was born. Konjo is a new economic development program that teaches previously unemployed or unskilled men and women living in Kibera (the largest slum in Nairobi, Kenya) how to craft shoes (and other products in the future) with local materials. Because of the Konjo initiative, these people are gaining a sense of empowerment and breaking free of the poverty cycle. Rule29 helped conceptualize and introduce Konjo by providing both strategic planning advice and creative services. From designing the shoes (creating templates and instructions for the workers) to developing the name, logo and e-commerce website, Rule29 worked to create a brand that showcased the beauty of both the products and the people. With the goal of being a cog of the sustainability cycle, everything created is made with the most environmental responsibility materials available including locally recycled tires. www.Konjo.is

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