CREATIVE DIRECTOR, THE GROSSBAUER GROUP
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
This is the dawn of change. I think we’ll see a decline in print design as more and more communications move to digital platforms, but overall, I’m optimistic about industry growth. Because of new media, there are more opportunities for visibility and communications, and ultimately more clients looking for strategies and solutions. Despite the influx of online design shops, we've experienced that it's not just graphic design that people are looking for ‒our clients come to us because they’re looking for marketing and branding specialists in a broader scope. It’s all about integrated communications.
Cool Gray 7
The Weather Channel (unpredictable Midwest weather)
Favorite TV Show?
Fear and Loathing in Las Vegas
Goodfellas, Departed, American Psycho
Favorite Musician or Band?
Kid Cudi, deadmau5, The Black Keys, Tom Waits
Favorite Fine Artist?
Barstool Sports, Uncrate, Silodrome, Hodinkee, UnderConsideration
Talent You Wished You Possessed?
I wish I could dunk
Greatest Strength as a Designer?
Biggest Weakness as a Designer?
Recognizing the moment a design is finished