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alex center

Alex Center

LEAD DESIGNER, THE COCA-COLA COMPANY
NEW YORK NY

Alex Center is a Brooklyn-based designer who currently works for the small startup, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world's second Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isiah Thomas. He has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years, he has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. Today, he leads the design vision and strategy for global brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, doing improv at the UCB Theatre and searching for the freshest prosciutto in New York City.

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THOUGHTS ON THE
STATE OF GRAPHIC DESIGN

This is the single most exciting time in history to be a designer. Businesses are starting to really value our role in the workplace and our ability to drive positive growth and think holistically. Design is no longer just about making things that look beautiful or stylish. The new role of the designer involves creating consumer experiences and product systems that have the power to effect people's lives. I am optimistic that in the future more companies will embrace this way of design thinking and understand that good design is simply good business.

Favorite Color?
Orange

Favorite Typeface?
Impact, the official font of memes

Favorite App?
Instagram & Twitter (both @thealexcenter)

Favorite TV Show?
Shark Tank

Favorite Book?
Baked In by Alex Bogusky & John Winsor

Favorite Movies?
Spike Jonze's Her

Favorite Musician or Band?
Kanye West

Favorite Fine Artist?
Aakash Nihalani

Favorite Gadget?
I cannot function without my iPhone

Bookmarked Websites?
Immaculate Infatuation, FastCoDesign, Grantland, Le Meme

Talent You Wished You Possessed?
I really wish I could dunk

Greatest Strength as a Designer?
Passion

Biggest Weakness as a Designer?
Passion

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