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chip kidd

Chip Kidd

ASSOCIATE ART DIRECTOR, ALFRED A KNOPF
NEW YORK NY

The legendary Chip Kidd is both an accomplished designer and writer. His book cover designs for Alfred A. Knopf, where he has worked non-stop since 1986, have helped create a revolution in the art of American book packaging. Among his myriad honors, he is the recipient of the National Design Award for Communications, as well as the Use of Photography in Design award from the International Center of Photography. He is perhaps best known to the public for the iconic T-Rex image he designed for Jurassic Park. Kidd has also published two novels, The Cheese Monkeys and The Learners, as well as Batman: Death By Design, an original graphic novel published by DC Comics and illustrated by Dave Taylor. He is also the author of several books about comics, and the co-author and designer of True Prep, the sequel to the beloved Official Preppy Handbook. A distinguished and prolific lecturer, Kidd has spoken at Princeton, Yale, Harvard, Brown and RISD; his 2012 TED talk has garnered hundreds of thousands of hits and is cited as one of the “funniest of the year;” and USA Today has called him “the closest thing to a rock star” in the design world. Chip’s latest project is GO: A Kidd’s Guide to Graphic Design (GoTheBook.com). It’s a playful and spirited book that introduces to young people how graphic designers communicate their ideas to the world.

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THOUGHTS ON THE
STATE OF GRAPHIC DESIGN

Okay, so just what is graphic design? The dull but correct answer is that graphic design is purposeful planning that uses any combination of forms, pictures, words, and meanings to achieve one’s goal. But that is boring. The far more interesting answer is that graphic design is problem-solving (and sometimes making something really cool in the process). There are all kinds of problems to solve: good, bad, complicated, easy, annoying, fascinating, dull, life-threatening, mundane. There are problems that matter only to you and no one else, and problems that determine the fate of mankind. And some of them are truly unsolvable ‒but of course that doesn’t stop people from trying, and it shouldn’t. But the main thing to learn about graphic design problem-solving is that the best solution can usually be found in the best definition of the problem itself.
 
– from GO: A Kidd’s Guide to Graphic Design

Favorite Color?
Flesh. (Not a metaphor)

Favorite Typeface?
Anything that gets the message across.

Favorite App?
Toastr ovn.

Favorite TV Show?
Keeping Up With The Kardashians' Intestinal Tracts, Duck Dynasty: Patricide

Favorite Book?
Killing Bill O'Reilly

Favorite Movies?
I would say ‘Helvetica,’ except I’m not in it. Ahem.

Favorite Musician or Band?
Anything that Kanye West HATES.

Favorite Fine Artist?
The IRS

Favorite Gadget?
Inspector

Bookmarked Websites?
noneofyurbizness.com, gianthairyde4mitees.com, whysomanyharelipbabies?.com, enufwiththeharelipbabies.com

Talent You Wished You Possessed?
Talent

Greatest Strength as a Designer?
I’m NOT a perfectionist.

Biggest Weakness as a Designer?
I DO give a shit. (That IS a metaphor)

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