ASSOCIATE ART DIRECTOR, ALFRED A KNOPF
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
Okay, so just what is graphic design? The dull but correct answer is that graphic design is purposeful planning that uses any combination of forms, pictures, words, and meanings to achieve one’s goal. But that is boring. The far more interesting answer is that graphic design is problem-solving (and sometimes making something really cool in the process). There are all kinds of problems to solve: good, bad, complicated, easy, annoying, fascinating, dull, life-threatening, mundane. There are problems that matter only to you and no one else, and problems that determine the fate of mankind. And some of them are truly unsolvable ‒but of course that doesn’t stop people from trying, and it shouldn’t. But the main thing to learn about graphic design problem-solving is that the best solution can usually be found in the best definition of the problem itself.
– from GO: A Kidd’s Guide to Graphic Design
Flesh. (Not a metaphor)
Anything that gets the message across.
Favorite TV Show?
Keeping Up With The Kardashians' Intestinal Tracts, Duck Dynasty: Patricide
Killing Bill O'Reilly
I would say ‘Helvetica,’ except I’m not in it. Ahem.
Favorite Musician or Band?
Anything that Kanye West HATES.
Favorite Fine Artist?
noneofyurbizness.com, gianthairyde4mitees.com, whysomanyharelipbabies?.com, enufwiththeharelipbabies.com
Talent You Wished You Possessed?
Greatest Strength as a Designer?
I’m NOT a perfectionist.
Biggest Weakness as a Designer?
I DO give a shit. (That IS a metaphor)