THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
We live in a fast-paced, media-heavy world with information overload. The best design is the one that does what it needs to do, does it well, and then gets out of the way of itself. That doesn’t mean stark, utilitarian, or thoughtless design. Rather, every color, every typeface, every illustration and embellishment should be in service of the communication objective … not the designer.
The Fall palette
Whatever’s most appropriate to convey the right message to the right audience
Facebook, The New York Times
Favorite TV Show?
Modern Family, Homeland
Beloved by Toni Morrison
Life is Beautiful, Slumdog Millionaire
REM (for reminiscing), Ingrid Michaelson (for singing), U2 (for feeling)
Favorite Fine Artist?
Toss up between the Microplane zester/grater and the Rainbow Loom
Talent You Wish You Possessed?
I dance to Beyonce, but I wish I danced like Beyonce
Greatest Strength as a Designer?
Respect for copy
Greatest Weakness As A Designer?
I don’t know Illustrator; fortunately, as a creative director, this doesn’t get in the way of doing my job.