PARTNER + CREATIVE DIRECTOR
MBLM, NEW YORK NY
Diego Kolsky was born in Buenos Aires, Argentina, in 1967. He graduated with a degree in Graphic Design from the University of Buenos Aires, School of Architecture and Design. After completing an internship in Buenos Aires, Diego moved to New York, where he completed a MS degree in Communications Design from Pratt Institute. His thesis project explored the use of digital media in public space (an underground network of screens in the subway system, with the double purpose of creating a dialog between the city surface and the underground landscape, as well as serving as signage). Upon graduation, Diego joined Diefenbach Elkins - which later became FutureBrand - in 1994. He stayed with the company for 13 years, running projects and developing teams working for clients in the U.S., Latin America and the Middle East. In 2006, he left FutureBrand to start his own practice; from 2006 to 2010 he worked both with agencies (like R/GA) and for his own clients. The largest was an insurance company based in Portland OR. Says Diego: “Looking for a change, I considered moving there but settled instead for starting a new business with former colleagues. Three years ago we set out to define a new type of agency that brings people, brand and technology closer together. We defined the result ‘ brand intimacy’, and in 2013 published out first annual study. It’s going great.”
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
I’m very optimistic about the future. Whether the business of design is more or less challenging than in the past changes for everyone, so it’s hard to measure the impact of our industry’s transformation from that perspective. Creatively, however, I’m having more fun than I ever did. More and more, our work lives across an expanding universe of channels and cuts across more disciplines. The role of the creative is expanding, from concept and execution to having a wider influence on our culture and our clients’ business. If you are able to see past the new challenges that come with the transformation, it’s an amazing time to be a designer.
Favorite TV Show?
The Logodaedalian's Dictionary of Interesting and Unusual Words
Good Morning Babylon
Favorite Musician or Band?
Favorite Fine Artist?
Talent You Wished You Possessed?
Greatest Strength as a Designer?
Biggest Weakness as a Designer?