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michael gough

Michael Gough

VICE PRESIDENT OF EXPERIENCE DESIGN, ADOBE
SAN FRANCISCO CA

As Adobe's Vice President of Experience Design, Michael Gough leads an internal design practice of 100+ focused on creating the next generation of digitally enabled experiences. Gough’s global XD team spans architects, academics, sculptors, DJs, writers, designers and engineers with expertise ranging from interaction and visual design to research, information architecture and programming. Gough and his team are chartered with creating smart, sophisticated applications and powerful tools for creatives and users around the world to engage with images, video, multimedia and everything in between. A longtime design evangelist and advocate for the next generation of creatives, Gough has been pushing the envelope with disruptive designs and technology innovation for years. Prior to joining Adobe in 2005, Gough was the Chief Creative Officer at Macromedia; he has additionally served as vice president of Brand Design at Nike, the Chief Creative Officer of Quokka Sports, and the creative director of Construct. Gough is a regular speaker at industry conferences, with recent engagement highlights this year including MAX The Creativity Conference, Bloomberg Next Big Thing, AGI London, Design Thinkers, and is a planned speaker at SXSWedu and SXSW Interactive for 2014.

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THOUGHTS ON THE
STATE OF GRAPHIC DESIGN

It is an amazing time to be a designer. There is dawning recognition that the thinking and skills we bring are important to success in almost any endeavor. Although we may not supplant the primacy of linear, logical thinking, we are able to compliment it with approaches that are more holistic and empathetic. At the risk of sounding seriously corny, perhaps this is the dawn of the age of design.

Favorite Color?
White

Favorite Typeface?
Myriad

Favorite App?
Adobe’s Project Parallel

Favorite Book?
The Horse’s Mouth by Joyce Cary

Favorite Movies?
Diva

Favorite Musician or Band?
Van Morrison

Favorite Fine Artist?
Theo Jansen

Favorite Gadget?
Festool Domino Joiner

Bookmarked Websites?
I don’t use bookmarks

Talent You Wished You Possessed?
Rhythm

Greatest Strength as a Designer?
Seeing connections

Biggest Weakness as a Designer?
Technical aptitude

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