CREATIVE DIRECTOR, SULLIVAN
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
I believe society is becoming more and more seduced by design - a temptation that was initiated during the rise of modernism, then became objectified by Apple, and has now been commandeered by all and sundry from Brooklyn to Beijing. Consequently, we are now all patrons of design and are highly influenced by its charm. I see this particularly with B2B clients who are finally recognizing its strength, and realizing that the lines between a customer and a corporation blur - because we are all consumers, regardless on which side of the fence we stand. This makes everything I do harder and easier at the same time, and is beginning to impact every decision I make.
Individually: 100%C, 100%M, 100%Y 100%K
Neue Helvetica 65
Favorite TV Show?
I don’t watch TV but I have watched the Sopranos series back-to-back 3 times
Right now, Quiet by Susan Cain
Hook, The Anniversary Party, Amores Perros, Requiem for a Dream
Favorite Musician or Band?
Lifetime: Small Faces. On constant repeat: The Shins, Muse, Interpol
Favorite Fine Artist?
Sol LeWitt, Joseph Kosuth, Anish Kapoor, Simon Patterson
If I had one, a Nespresso coffee machine
Pathetically FaceBook is my only real go to resource
Talent You Wished You Possessed?
The ability to come up with ideas on the fly, I hate brainstorms.
Greatest Strength as a Designer?
Typography. And being able to connect the dots conceptually.
Biggest Weakness as a Designer?
I’m not a salesman