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simon endres

Simon Endres

CREATIVE DIRECTOR/PARTNER
RED ANTLER, BROOKLYN NY

An accomplished sculptor, Simon has 20 years of experience in advertising and branding, including work for Target, Sony, NBCUniversal, Intel, Virgin, Googlelabs, Royal New Zealand Ballet, and Amnesty International. Before Red Antler, Simon co-founded and grew Team ProAm, following a two year stint as Senior Designer with Kirshenbaum, Bond & Partners. In 2009, Simon joined Red Antler as Creative Director and Partner alongside JB Osborne and Emily Heyward. Based in Dumbo, Brooklyn, Red Antler is a branding and design consultancy that specializes in startups and new ventures. The team is passionate about design and language as a way to solve strategic challenges, building brands from the ground up ‒both online and off. At Red Antler, Simon has led the brand development of Maria Sharapova’s Sugarpova, Richard Branson’s global initiative The B Team, Birchbox, Rent the Runway, Vevo, and a slew of other brands that no one has heard of ‒yet. Simon strives to communicate in a way that is both conceptually rigorous and visually optimistic. His love of music and contemporary art continually informs the way he approaches his work. He lives in Cobble Hill with his wife and two sons, and plays a mean game of tennis.

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THOUGHTS ON THE
STATE OF GRAPHIC DESIGN

Brands will be looking for a true partner that is invested in the outcome of their business and able to execute across multiple channels. With so much cross pollination between disciplines, we’ll face new challenges that change how, what, and where we design. Graphic design’s critical role in society is intrinsically linked to the growing need for creative solutions to help people not only navigate but also take advantage of the deluge of information swirling around us. If we consider graphic design as an expanding field that can truly affect peoples lives, then I feel excited about what the future holds.

Favorite Color?
Toyo Green CF10268

Favorite Typeface?
Anything by Christian Schwartz (Commercial) or Kris Sowersby (Klim)

Favorite App?
InstaG!

Favorite TV Show?
Deadwood vs Spongebob

Favorite Book?
Current: How Music Works by David Byrne; Unforgettable: Dellio’s White Noise; Margaret Atwood’s Oryx and Crake; Michael Ondaatje’s Coming Through Slaughter; Anything by Haruki Murakami and Ralph Ellison

Favorite Movies?
Blade Runner (any cut), Brazil, Tokyo Drifter, The Conformist, The Lives of Others

Favorite Musician or Band?
Touchstones: Stevie, Marvin, Bill Withers, Nina Producers: Floating Points, Madlib, Appleblim Provocateurs: Kanye, MF Doom

Favorite Fine Artist?
Maurizio Cattelan, Cady Noland, Katerina Fritsch, Charles Ray, Kanye West (check the video for Bound 2!)

Favorite Gadget?
Pencil and paper

Bookmarked Websites?
www.niceantlers.com (our tounge in cheek style blog), www.mediaredefined.com

Talent You Wished You Possessed?
To write well

Greatest Strength as a Designer?
I’m a generalist

Biggest Weakness as a Designer?
I’m a generalist

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