CO-FOUNDER & CREATIVE DIRECTOR, MOTTO
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
The demand for a designer’s skillset has grown increasingly complex. Designers are expected to cross disciplines more effortlessly ‒across branding, strategy, web, mobile and technology ‒to be multi-faceted and superior in all we create. That expectation is growing as the definition of branding evolves. And because brands are so personal now, clients are seeking extremely involved creative partners to help shape their vision. In our business, the lines have blurred. We work with our clients on a level that reaches far beyond being a designer; we are confidants, guides, and trusted business advisors. We help clients align their internal culture with their external brand, and design is the currency between them. Great design is expected ‒we see more companies start with their purpose and use design to echo that cause. It’s very powerful and it is influencing how design is understood in the world. I’d like to think I’m the eternal optimist and wired to lean that way in business. I’m certainly optimistic at the strength of design and the transformation we see happen with our clients. I hear people speak of the dimming prospects of design and how crowdsourcing threatens the craft, but I’m not terribly concerned. There are still people in the world who love their brands too much to go for that ‒I look for them and they look for us.
How about favorite two? Brown and Grey
Recently, I like Klinic Slab but I love hand lettering more
Favorite TV Show?
Masters of Sex
Burning in Water Drowning in Flame by Charles Bukowski
The Curious Case of Benjamin Button, Edward Scissorhands, Harry Potter, Sherlock Holmes, Charlie Chaplin films, Documentaries
Favorite Musician or Band?
Paramore, Rhianna, Civil Wars, Otis Redding
Favorite Fine Artist?
I think Jenny Holzer is insanely cool
Awwwards, Art of the Title, Pitchfork, Visual News
Talent You Wished You Possessed?
That I could heal
Greatest Strength as a Designer?
I am able to see the visual story before it exists
Biggest Weakness as a Designer?
I am a perfectionist, I hold others and myself to the highest caliber, and I don’t know when to quit