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The Creative Team of the Future

What’s Next for Inhouse Creative Professionals? A New Survey Says…

By Diane Domeyer, The Creative Group

There’s no shortage of creativity among inhouse design teams across the country. But how are companies harnessing this energy to solve business problems, innovate and gain a competitive edge? To find out, The Creative Group partners with AIGA each year for the Creative Team of the Future, a research project that explores trends affecting creative teams and professionals.

This year we surveyed more than 750 in-house design professionals on the state of the industry and interviewed experts from a range of companies and organizations for additional insights. We’ve partnered with Graphic Design USA to give you a first look at our findings. Read on to discover three key trends for inhouse creative departments and what each one means for your career.


To learn more about the Creative Team of the Future, to read the latest research, find advice on selling your ideas, and for general inspiration visit… blog.creativegroup.com/topic/creative-team-of-the-future.


Diane Domeyer is executive director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com.

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