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AIGA’s Year-Long Centennial Celebration

AIGA’s Year-Long Centennial Celebration

new york ny

“The AIGA Centennial is a chance to look back at our roots as designers and to look forward to our growing impact in society,” says AIGA Executive Director Richard Grefé. “But more than that, it’s an opportunity to capture the many reasons that design matters.” A centerpiece of the celebration is “100 Years of Design,” an interactive online exploration of design’s legacy and growing impact. Visitors are encouraged to learn more about American communication design through significant works, interviews and profiles, and to contribute their own favorite examples. For “Centennial Voices,” an essay series published on the organization’s website throughout 2014, AIGA has invited industry leaders to contribute personal reflections on the past, present and future of design. And AIGA’s 67 chapters across the U.S. will mark the centennial with dozens of events and activities throughout the year; highlights include exhibitions, networking receptions, parties and celebrations honoring AIGA Fellows. One of the largest is “The AIGA Centennial Gala” in New York City, honoring a special class of 24 individuals with the AIGA Medal for lifetime achievement in design. In addition, several public exhibitions are planned to highlight design’s impact and the history of AIGA: these include “Facing Forward” at the AIGA National Design Center in February and “Century: One Hundred Years of Typeface Design” in April.
www.aiga.org/centennial

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Tougher Bulldog Symbolizes Mack Truck Overhaul

Tougher Bulldog Symbolizes Mack Truck Overhaul

chicago il

Since WWI, Mack Truck's brand has been an American symbol of toughness and strength. (After all, how many people have felt like they've been “hit by a Mack Truck.”) The bulldog had become the official symbol but management conceded that the consistency of the brand image was often sacrificed for other business priorities. VSA Partners, Mack's agency of record, embarked upon a comprehensive brand strategy and revitalization program. VSA focused on the most potent parts of Mack's identity – the bulldog and the wordmark – to create a cohesive brand expression system centered around an authentic purpose. VSA officials stated that the brand is “now positioned to deliver consistently on a reputation for speaking honestly, for working harder than the next guy . . . and for loving the trucking industry.” The campaign includes a global rebrand, logo and tagline, signage, collateral, branding guidelines, trade show materials, an ad campaign, and a website coming next month.
www.vsapartners.com

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Pouring A Fresh Brand For ‘Salt Girl’ Anniversary

Pouring A Fresh Brand For ‘Salt Girl’ Anniversary

chicago il

Morton Salt is sponsoring a year-long campaign to honor the Morton Salt Girl, who marks her 100th year as the face of the brand. As part of the effort, the logo and package design system have been refreshed as well, though the famous tagline – “When It Rains, It Pours” – has been retained. A friendlier font maintains the bold, all-caps type style, but the letter “R” carries a slight kick to mimic the Morton Salt Girl’s step. The “girl” icon has been refreshed but in small, subtle ways, such as cleaner, simplified linework. Limited edition packaging will be sold in retail and grocery stores nationwide throughout 2014. Two New York-based agencies are reportedly involved: Addison developed the masterbrand positioning and 100 anniversary branding while Pause for Thought designed the new logo and packaging.
www.mortonsaltgirl100.com

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Big Lex Feeling Blue and Loving It

Big Lex Feeling Blue and Loving It

lexington ky

The Lexington Convention and Visitors Bureau is now known as VisitLEX, playing off the organization’s longtime website address. The new name ‒ and a striking blue horse logo by BLDG Refuge of nearby Covington invoke the history and traditions of the Kentucky city, and to communicate the diversity, confidence, and appeal of the community. The “BigLEX” logo incorporates the new title and teams it with an altered version of Edward Troye’s portrait of the legendary racehorse Lexington, with the stallion was shaded a bright blue. BLDG Refuge also created a full identity package that promotes the unique experience Lexington offers visitors while projecting a more refined and modern sensibility.
bldgrefuge.com/project/visitlex

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Brand Hinges On Engineer’s Expertise

Brand Hinges On Engineer’s Expertise

new york ny

Sagmeister & Walsh creates a versatile identity for Function, a company that specializes in mechanical design and engineering. Inspired by Function’s expertise in designing hinge and linkage systems, the studio came up with a creative typographic system based on hinges and pivots ‒ the new company logo depicts a gear that is made up of movable links. From this typeface, Sagmeister & Walsh were able to create an entire series of illustrations, icons and patterns – all of which reflect Function’s scope of business – that are used on both its print and online marketing materials. Credits at the firm: Creative Direction Stefan Sagmeister; Art Direction and Design Jessica Walsh, Design Wade Jeffree, and Animation Joel Voelker.
www.sagmeisterwalsh.com/work/project/function-engineering

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Chen Logo Bridges Past and Future

Chen Logo Bridges Past and Future

san francisco ca

What makes San Francisco uniquely San Francisco? Since 1971, it has been the business of non-profit San Francisco Heritage to preserve and enhance our city’s distinctive architectural and cultural identity. SF Heritage does this through a variety of advocacy and educational programs, preservation projects, community celebrations, historical tours, and rental of the Haas-Lilienthal House and gardens. Chen Design Associates recently helped guide SF Heritage’s first rebranding work in over 25 years. Through deep dialog and collaboration with the organization’s design subcommittee and board, the resulting work elevates the brand to a new level of sophistication. CDA’s comprehensive work for SF Heritage honors history with timeless typography and but also presents a reinvigorated, contemporary sensibility that expresses energy, dynamism, and boldness. The new “H-shaped” mark itself is an abstract representation of the Golden Gate bridge on the top and the San Francisco Bay on the bottom. Reverse sides of the business card feature various physical places to visit and illustrate the organization's virtual home. Mike Buhler, executive director, SF Heritage says: “The new branding [CDA created] speaks volumes – that we are growing and evolving. Our work intrinsically looks to the past but our organization is also looking forward to the future. The perception of our entire organization has been transformed.” The newest initiative: “Legacy Bars and Restaurants,” which invites the public to patronize and celebrate many of San Francisco’s most long-lived eateries that contribute a sense of history to the surrounding neighborhood.
www.news.chendesign.com

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Historic Café Gives Nod To ‘Choo Choo’ Era

Historic Café Gives Nod To ‘Choo Choo’ Era

kansas city mo

When railroads were king, Harvey House Diner was a staple in Kansas City’s Union Station. Starting in 1914, the diner would greet thousands of travelers as they would arrive from all over the country at the historic Union Station. Fred Harvey’s original Harvey House has been long gone, but the new Harvey’s at Union Station is a nod to that historic diner. Bridging the almost 100 years between the two concepts, Tad Carpenter Creative developed brand components that consist of logo system, brand identity, menus, interior and exterior signage, environmental graphics and apparel. Carpenter is a designer, illustrator, artist and teaches graphic design at the University of Kansas.
tadcarpenter.com/project/harveys/

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C&G Partners Preserve ‘19th Century Silicon Valley’

C&G Partners Preserve ‘19th Century Silicon Valley’

cold spring ny

For roughly 100 years – from 1818 into the early 20th century – the West Point Foundry in New York’s Hudson Valley was one of America’s great industrial and innovation centers, designing and manufacturing armaments, steam engines, industrial machinery, cast-iron fittings, and more. Changing times led to abandonment of the 87-acre site. In 1996, it came under the protection of Scenic Hudson, an advocacy group which works to restore the Hudson River and surrounding landscape. Scenic Hudson, in turn, commissioned C&G Partners to design interpretive graphics, signage and exhibits for its new West Point Foundry Preserve. The goal: to bring to life the history and spirit of the Foundry while enhancing it as a destination for recreation and contemplation. As the visual centerpiece, C&G Partners created a cast-iron seal that drew on historic references but also added contemporary embellishments. At key locations, the designers created evocative interpretive features that tell the story of Foundry’s contributions to the Industrial Revolution and Civil War, as well as the cleanup leading to its ecological renewal. Kiosks act as directional markers, while also presenting narratives on facets of daily life; many are anchored by bricks from the ruins. Keith Helmetag, a founder of the Manhattan-based multi-specialty design studio, provided creative leadership and project management, working closely with Scenic Hudson, Mathews Nielsen Landscape Architects, and other team members. At the conclusion of the project, Helmetag sought to capture its essence in a small monograph, as a keepsake to share with clients and peers. More than a simple promotional publication, the lavishly illustrated booklet &‒ produced and printed by mPress Graphics LLC in Manhattan &‒ delves deep into the project and explains how design solutions help contribute value and meaning. mPress LLC founder Gerry Schneiderman and partner Maggie Black explain that the monograph has four notable features: the striking black cover of the book is foil stamped and blind embossed with the new seal; the interior paper is an 80 lb. cover to add heft; mPress recommended PUR Binding, a method with superior adhesion that allows a book with heavier coated paper stock to open all the way, lie flat, and show spreads well; and, finally, various varnishes render dull and shiny images on the same page for striking contrasts.
www.cgpartnersllc.com
www.mpressllc.com

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Carbone Smolan Rolls Out Wellness Initiative In Las Vegas

Carbone Smolan Rolls Out Wellness Initiative In Las Vegas

new york ny

In answer to a culture consumed with “wellness” and how it is achieved, real estate developer Delos established a medically backed, measurable standard for hospitality spaces. Launched with Stay Well®, this initiative first introduced the standard to the MGM Grand Resort and Casino in Las Vegas. This is where CSA stepped in, reinforcing Stay Well through the design of a visual identity system. The program for Stay Well includes a distinct logo, corresponding color palette, photography, and refined typography. Applied to the hotel’s in-room amenity guides and the website, the brand expression distills their research for hotel operators and guests alike, streamlines how guests review the information, and develops a structure based on themes like “rest,” “nourish,” and “refresh.” By integrating the brand experience with the physical amenities in the room, guests are quickly introduced and educated on how their room enhances their health. “Through design,” says CSA, “the mission moves forward.”
www.carbonesmolan.com/work/stay-well

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