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Fresh

Sagmeister and Walsh Draw Upon Sacred Geometry

Sagmeister and Walsh Draw Upon Sacred Geometry

new york ny

A new graphic identity designed by Sagmeister & Walsh is being implemented by the Jewish Museum, located on New York City’s Museum Mile on Fifth Avenue. Stefan Sagmeister and Jessica Walsh say they were inspired by ancient sacred geometry, and sought to fuse it with a contemporary aesthetic. Everything from the logo mark, logo typography, patterns, and illustrations were drawn on the same geometric grid from which the Star of David was formed, yielding a structured yet flexible graphic system. A completely new website also launches this month. Designed by the firm, the website gives users access to all site content across any device or screen size, allows personal user accounts for interaction with the online collection and social media, and provides a platform for multimedia content including live streaming, embedded video content, archival video access, and original content such as online-only exhibitions. “One of our priorities has been to refresh the look and feel of the Museum and its graphic identity,” said Claudia Gould, Helen Goldsmith Menschel Director. “We engaged the innovative team of Sagmeister & Walsh to help us create a dynamic system that will evolve with the institution.”
www.thejewishmuseum.org

Hornall Anderson Refreshes Artisan Baker's Identity

Hornall Anderson Refreshes Artisan Baker's Identity

los angeles ca

With their 25-year anniversary in 2014, La Brea Bakery ‒ a leading producer of artisan breads for restaurants and grocery ‒ partnered with Hornall Anderson to transform the brand identity. Why the need for change after a quarter century? A recognition that the craftsmanship behind La Brea Bakery bread, a hallmark of the brand, was not clearly articulated. Wanting to better communicate the bakery’s core attributes and personality (while understanding that the longstanding “B” identity was to be retained) the Hornall Anderson team took the deep red color from the original identity while prominently featuring a more stylized lowercase “b” as the hero. At the center of the new “b” is a very subtle outline of a loaf of bread. The intent: to put a smile on peoples’ faces as they uncover the heart of the bakery. The font was also updated and a 1989 emboss was added. The new identity was introduced at the grand reopening of La Brea Bakery’s flagship café in Los Angeles. Displayed on exterior signage and at the entryway on a new blackened steel oven hood, the logo is a centerpiece of a complete café makeover that includes packaging, uniforms, murals and signage, menu boards, menus and additional collateral. A video helps introduce the rebrand to employees, stakeholders and partners.
vimeo.com/82330362

Packaging Focuses On Sustainability And Functionality

Packaging Focuses On Sustainability And Functionality

san francisco ca

Hungry for fresh quality prepared dinners by local chefs? Thirsty for delivery and takeout packaging that is sustainable and functional? Just call, text or email The Munchery, a company started a couple of years ago by two new parent dads. Their rebranding (they call it Munchery 2.0) features a fresh look, as we well as packaging sustainability and also functionality. In place of plastic packaging they now describe as “ugly, bad for the environment, and it also didn't work in the oven,” their new containers are microwave and oven safe, made from renewable and sustainably sourced plant fibers, and they are compostable and biodegradable. A colorful sleeve is made from sustainably sourced, non-virgin paper that is SFI and FSC certified, as are the bags. To underscore their positioning, The Munchery is partnering with The Conservation Fund to offset delivery drivers carbon footprint by planting trees, and with The San Francisco Food Bank to donate a meal for every order placed.
www.munchery.com

MM Generates Luxury Branding For The Battery

MM Generates Luxury Branding For The Battery

san francisco ca

The Battery, an exclusive and opulent five story private club in San Francisco, complete with 20-person hot tub and 3,000 bottle wine room, chose MM to design a new logo and identity that captured its special character. Said Peter Markatos, Co-Creative Director of the design firm: “Our material choices and printing techniques were deliberate and ranged from very tactile letterpress to laser etching in wood.” The project touched the complete brand experience: identity, all collateral for hotel, club and restaurant, member cards and kits, staff uniforms, umbrellas, signage, luggage tags, custom playing cards, and The Battery Customs handbook. Interior design is credited to Ken Fulk, the renowned interior decorator and event planner to the stars. Markatos and Tyler Moore head the MM firm.
www.mm-sf.com/work/the-battery-vol-01

Ronald McDonald Is Stylin' And Lovin' It

Ronald McDonald Is Stylin' And Lovin' It

northbrook il

As the old-saying goes: clothes makes the spokesclown. Taking a bigger role in McDonald's social media channels, Ronald McDonald is dressing for success with two au courant outfits. His mission is to promote a new “Fun Makes Great Things Happen” campaign. This is the celebrity’s first wardrobe upgrade since 2005. Tony-winning theatrical designer Ann Hould-Ward (“Sunday in the Park with George” and “Beauty and the Beast”) gets creative credits. Comments David Zlotnik, McDonald’s Director of Global Marketing: “We’ve been working on his new clothes for probably close to two years.”
twitter.com/mcdonaldscorp

Beech-Nut And Bluedog Disrupt Baby Food Category

Beech-Nut And Bluedog Disrupt Baby Food Category

chicago il

As demand for commercially produced and processed baby foods declines, Beech-Nut is trying to change the dynamic, with the help of Chicago’s Bluedog Design. In an effort to rejuvenate the segment, Beech-Nut adopted a “Bring Moms Back” initiative. From a product standpoint, the company worked with its chefs to emphasize purity, freshness and natural ingredients. And in response to the health and well-being concerns of millennial moms, and their tendency to spend time in the produce aisle, Beech-Nut’s VP of Marketing, Andy Dahlen turned to Bluedog to create a more organic graphic look and feel for the baby foods. The design solution includes redesigned glass jars, an emphasis on simple ingredients, and wooden end cap displays that cradle the jars in sturdy wooden boxes akin to a fruit crate. Says Bluedog CEO Michelle Hayward: “Together we have created visual disruption in stores and are delivering a modern brand and meaningful baby food experience across America for Beech-Nut.”
www.bluedogdesign.com

Whole Foods Homage To Brooklyn

Whole Foods Homage To Brooklyn

brooklyn ny

Mucca pays homage to Brooklyn with a new design language for Whole Foods that builds upon the grocer’s commitment to handcrafted, high quality products. Developed initially for the company’s store in Gowanus, a neighborhood in Brooklyn, the packaging and signage is being implemented in stores throughout the Northeast. Since the Whole Foods focus is on freshness, and new products are introduced on a daily basis, each system needed to be flexible enough to fit a wide variety of container types and signage platforms &8210; yet simple enough to produce on a regional scale. For the private label system, Mucca created a premium look and, at the same time, developed an environmental signage system, introducing a suite of graphic assets that perform on chalkboards as well as floor-to-ceiling windows.
www.mucca.com/work/whole-foods-market

Indiegogo Identity Always Evolving

Indiegogo Identity Always Evolving

los angeles ca

Indiegogo, the largest of the crowdfunding platforms, has unveiled a comprehensive brand redesign, including a new logo and refreshed website. The redesign was executed over the last year by digital strategy and design agency PUSH Offices based in Los Angeles. In contrast to traditional identity systems which are typically fixed in approach and execution, this identity is intended to be active and constantly changing &8210; featuring different Indiegogo crowdfunding campaigns, community members, images and colors in the window box at any given time &8210; to reinforce the idea that finance is being democratized and users are in control. Push Office describes the logo as “fluid, evolving and dynamic.” Changing the logo frequently on the website may have its challenges, but even business cards have many different mini-case studies on the back, and every new employee gets stack to share and trade.
www.pushoffices.com/work/push-offices-rebrands-indiegogo

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