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LIFETIME ACHIEVEMENT AWARD<br />IVAN CHERMAYEFF + TOM GEISMAR

LIFETIME ACHIEVEMENT AWARD
IVAN CHERMAYEFF + TOM GEISMAR

Lifetime Achievement Awards
Smithsonian’s Cooper-Hewitt, National Museum of Design

Ivan Chermayeff and Tom Geismar are being honored for lifetimes of achievement in American design. The recognition comes via the National Design Awards, the annual program conceived back in 2000 by the Smithsonian’s Cooper-Hewitt, National Design Museum. The two men are founding partners of what is now known as Chermayeff & Geismar & Haviv, a firm behind many iconic trademarks and a pioneer in the modern movement of idea-driven design across discipline. Their activities spanned brand identities, exhibitions, print and motion graphics, and art in architecture, and among the hundreds of identities they have created are Chase Manhattan Bank, Mobil Oil, Showtime, NYU, PBS, and National Geographic. (In our recent 50th Anniversary survey, GDUSA readers voted Chermayeff & Geismar as the second most influential design firm of the era.) Others to receive honors at the program’s October gala include Office, for Communication Design; Etsy, for Corporate and Institutional Achievement; and Aaron Koblin, for Interaction Design. The National Design Awards were first launched at the White House as a project of the White House Millennium Council; they now include a week of educational activities, and the whole affair is presided over this year by First Lady Michelle Obama.

LINDSAY GRAVETTE

LINDSAY GRAVETTE

DESIGN DIRECTOR, METADESIGN, SAN FRANCISCO CA

Lindsay Gravette is now Design Director at MetaDesign. In this position, Gravette brings 20 years of interactive and strategic design experience. “He brings a wealth of identity design and creative expertise to the table,” says Stan Zienka, MetaDesign Creative Director. Previously, Gravette held the same role at Duncan/Channon where he helped expand their growing design and branding practice with work for Palms and Hard Rock International. He also spent more than fifteen years in his own practice working directly with Fortune 500, technology and start-up companies, as well as with creative firms such as IDEO and Larsen. MetaDesign clients include Apple, Adobe, Current.TV, Nike, Sony, Four Seasons, and Samsung.

TODD WATERBURY

TODD WATERBURY

SVP/ECD, Target, Minneapolis MN
Board Member, Cooper-Hewitt, New York NY

Todd Waterbury, senior vice president, executive creative director, marketing at Target, has been appointed to the board of trustees of Cooper-Hewitt, National Design Museum. Waterbury is responsible for establishing the creative direction of Target’s marketing efforts and leading an internal team of art directors, designers, developers, writers and producers, as well as its external agency partners. He joined the retailer in January 2013 from the consulting company he founded. Prior to that, Waterbury served as co-executive creative director at Wieden+Kennedy New York. His work has received numerous design and advertising awards, and is included in the permanent collections of the Guggenheim and The Museum of Modern Art. The Cooper-Hewitt, National Design Museum board is made up of 36 “distinguished civic and business leaders dedicated to the continued growth of the museum.”

BOB WINTER

partner and Executive Creative Director, VSA, Chicago

Formerly creative head of Crispin Porter + Bogusky’s Miami Office, Bob Winter joins VSA Partners as a partner and executive creative director. He is the latest big name to come aboard, joining partner William Rosen, former president-chief creative officer of Leo Burnett’s Arc Worldwide, who heads VSA consumer marketing, as well as partner Patrick Palmer, former EVP of strategy at Leo Burnett, who oversees strategy and analytics. Winter has worked on brands including Budweiser, Bud Light, Altoids, McDonald’s, Craftsman, Greenpeace and Best Buy with agencies from CP+B, to DDB, Goodby Silverstein and Partners, Leo Burnett and Y&R. (He is credited with creating the Bud Light “Real Men of Genius” campaign.) Says Winter: “VSA feels like a new model,” referring to the combination of designers, planners, data scientists, and technologists.

Poulin + Morris has named Meaghan Tirondola-Button a Senior Designer. She was hired as a Staff Designer in 2008. In her new job, she is responsible for project design, management, and coordination. Her current work includes environmental graphics, donor recognition, and wayfinding sign programs for The City University of New York’s School of Law, New York Hall of Science, New York-Presbyterian Hospital, Princeton University, University of Kentucky HealthCare, and Vassar College; environmental graphics and wayfinding for ABC News’ and Madison Square Garden Media’s corporate headquarters in Manhattan and Prudential’s new North American headquarters in Newark NJ; and publication design for Rockport Publishers. Tirondola-Button is a graduate of SVA.

Catherine D. Brown was recently honored by Hamilton College with the 2014 Distinguished Service Award. Senior Director of Visual Communications at the liberal arts college, Brown was a freelance graphic designer and then joined the institution as an art director in 2002. Since then “she has elevated the College’s visual communications to precipitous heights and earned prestigious design awards from CASE and GDUSA.” Before earning her graphic design degree, she rose to management ranks at GE, and was certified as a tool and instrument maker, the first woman at the company to earn that distinction. The Distinguished Service Award is presented annually by the Hamilton Alumni Association.

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