Multicentric

Unless we’re talking to flat-Earth folk, a few parallel stripes circumscribing the globe are basically concentric circles. This year, we’re talking stripes, so it’s only natural we’re knee-deep in plenty of logos with round stripes, and particularly the idea of multiple series of these intentionally overlapping. Pebbles dropped in the water, radiowaves, WiFi, heat, good karma. Think about what radiates, and if this fits the objectives of your clients, this may be a good candidate to consider. The true heart of this trend is the impact of multiples on each other.

Lance Wyman might be proud, as there’s a streak of his ’68 Mexico City Olympic design reflected in this neo-revival. The cadence of positive to negative space varies broadly amongst these. Some solutions appear more monoline in aesthetic, and other circles are fat enough that there’s no good room for negative space in the design. Of the group of MultiCentric marks exhibited here, it’s worth noting there is not a complete circle in any of the designs. Not that it’s imperative to the trend, but it speaks to the inventive nature of the designers that circles are only inferred by a series of overlapping or disconnected arcs.

LOGOLG17_39_MULTICEN1
ORTEGA GRAPHICS, UNUSED
LOGOLG17_38_MULTICEN2
BRANDFORMA, CHATOLOGIA
LOGOLG17_37_MULTICEN3
MONOME, SOUNDREC
LOGOLG17_36_MULTICEN4
BOTOND VÖRÖS, NEMETH WINERY
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