Pasta Bends

Virtual reality has taken off, and the race to create the best mind-blowing experience without leaving a tether is on. More than a few VR addicts have found themselves leaving their basements, sporting an obligatory Oculus hickey across their nose. That amount of enthusiasm still peaks the ire of designers long feeling their designs are destined to the flat world with lift-off relegated to the occasional crystal cap effect or highlight ping. What designers do know is that the public can be lured by the mere suggestion of 3D. That gauntlet cast before us, we are seeing more attempts than ever to jailbreak the surface of the screen.

This group of marks has pushed beyond the flimsy film-like twisted ephemeral shards of the past. They’ve put on the pounds and bulked up to flex their muscle even if it doesn’t look much thicker than a piece of al dente pasta. Chances are none of these will vanish when they turn sideways. Their profile shapes could be enough to convey a visual message, but by crafting a three-dimensional form out of these, they take on a personality and life that so many two-dimensional logos could just envy. Utilizing strong shadow and highlight with gradation, these complex marks have some of the qualities of a popular pet toy. Pasta Bends need to fit with the client’s personality, so give strong consideration to compatibility. Anticipate seeing this trend expand as there is much room to be explored, and dimension is on the rise.

LOGOLG17_23_PASTA1
RAINFALL, GAMMAMED
LOGOLG17_22_PASTA2
ORTEGA GRAPHICS, BORLYTE
LOGOLG17_21_PASTA3
ROLANDREKECZKI, YUEFANGYA PLASTIC SURGERY
LOGOLG17_20_PASTA4
VELES, WINELOVE
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