It’s easily argued there are no new tricks in the field of calling attention to ourselves. Apes beat their chest, peacocks spread their plumage, and humans post to social media. Then there’s a small subset of identity designers that reach for a highlighter and start embellishing their work. Or at least that’s what this year’s Highlight trend appears to do. Otherwise proper and workmanlike marks are made remarkable with a modest stroke or two to lay in the essential patch of vivid yellow.
We’re left with a bit of a feeling these often black-and-white marks were presented to clients that were 90% on board before they reached into their top drawer, pulled out a highlighter to dab at the art and then expressed elation at their own addition. Areas of highlight range from indiscriminate to purposeful information, and in all fairness, these are out there in other popular highlighter shades like lavender, day glow pink, and electric blue. All fun aside, many of these are well crafted, and praise is due the designers that recognized the spark of color was what lifts these marks out of potential banality.
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