• Home
  • News
    • Fresh
    • People
    • Events
  • Features
    • Educators to Watch
      • 2018
      • 2017
    • People to Watch
      • 2020
      • 2019
      • 2018
      • 2017
    • Students to Watch
      • 2020
      • 2019
      • 2018
      • 2017
    • Top Design Schools
    • Logo Trends Report
      • 2020
      • 2019
      • 2018
    • Responsible Designers to Watch
      • 2020
      • 2019
      • 2018
      • 2017
    • Print Design Survey
      • 2019
      • 2018
      • 2017
    • Stock Visual Survey
      • 2019
      • 2018
      • 2017
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2020
      • 2019
      • 2018
    • Inhouse Design
      • 2020
      • 2019
      • 2018
    • Package Design
      • 2020
      • 2019
      • 2018
    • Web Design
      • 2020
      • 2019
      • 2018
    • Health+Wellness
      • 2020
      • 2019
      • 2018
    • Cannabis Design
    • Digital Cover Contest
      • 2018
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Package Design USA (PDUSA)
    • Hiring + Career Tips
  • suppliers + services
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • about us
    • who we are
    • contact us

Chexmelt

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Sometimes an aesthetic meets it demise and no one remembered to tell it. A bit like my feelings for designs that trod out the old circuit board solder pathways careening around like a pair of Tron cycles abruptly flaring out to terminate in a silver dot cul-de-sac. That technology probably took us to the moon and back, but for designers it provided an immediate visual language we relied on and abused right up ’til the night we met pixels. Now in some karmic incarnation, the two trends bore an offspring with a perfect 50/50 genetic split.

Samsung committed to this trend with their Exynos mobile processor using a mark laid out like a pixel chessboard that softly melts together with a soldered bridge at every corner. Walk away from these marks without a sense of tech and you probably forgot to look. The checkered framework of these logos demonstrate an affinity for building linkage and pathways between entities. They express the idea of multiple elements coming together to create a greater good, but corner-connecting just enough to maintain modest autonomy all the while keeping their social distance in check.

  • ALEX TASS / COINBASE
  • ARTSIGMA / D UP
  • UNKNOWN / SAMSUNG
  • MASEJKEE / 3SF
previous SistersTrend Report HomeBevel Tips arrow-small-right

Related

Sharing

  • Twitter
  • Email this article
  • Print this article

Tags

bill gardner, design, logo, logolounge, Logolounge 2020, logolounge.com

About Gordon Kaye

View all posts by Gordon Kaye →

Post navigation

Bevel Tips
Sisters

GRAPHIC DESIGN USA MAGAZINE

4OVER - Keep the Light Shining
Westend61 GmbH
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
Copyright © 2021 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress