Goal Is A Team of Austin’s Own

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The Butler Bros has created a brand identity for the Austin Football Club, a future Major League Soccer team. The Austin FC badge features a green (or “verde”) silhouette of two intertwining oak trees set against a black background with the name of the city prominent at the top of the badge.

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The Texas Live Oak is a traditional symbol of the city, and the badge boasts 11 intermingled branches — representing the 11 players on a field — and four roots that symbolize the unification of the city. Precourt Sports Venture, which currently operates the Columbus (OH) Crew Soccer Club, is pursuing its options to move the team to Austin.

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Innovative Card Packaging from Burgopak