Upon the tenth anniversary of Stone Barns Center for Food & Agriculture, founded 25 miles north of NYC and a leader in developing healthy and sustainable food systems, Alexander Isley Inc. was tapped to refresh the brand identity. “Our task,” explains principal Alexander Isley, “was to maintain the overall spirit while adjusting the look to reflect this leadership role. We wanted to keep the materials fun and engaging, while providing an update to allow for a more thoughtful, serious, and informative tone when needed.”
The new visual program was recently introduced, with a expanded set of typographic standards, a new color palette, modified visual formats, and an updated logo system that built on the firm’s previous work for the Center. In keeping with the sustainable mission of the Stone Barns Center, the firm also developed the annual report as a web-based document. Readers can scroll through to get an engaging overview of the year’s activities, programs, and accomplishments. The format has been developed for use in the creation of future editions.
The 80 acre Center operates a highly diversified, four-season farm and an education center that hosts over a hundred thousand visitors each year. It’s also home to Blue Hill at Stone Barns, a restaurant featuring dishes that incorporate harvest from the farm and provisions from local growers. Creative Director for Blue Hill is Laureen Barber who, notes Isley, “is the visionary behind the Blue Hill look.”