Becoming a card-carrying member of The Academy of Motion Picture Arts and Sciences is a prestigious honor. However, in recent years, the organization has seen a significant drop in member engagement and wanted to reverse the trend. Design Army took that challenge head on and created an experience around becoming a new member – welcoming each person into this exclusive club with a gift engineered to inform and entice.
Delivered in a crisp black box with the gold Academy logo debossed on the top cover and a white wrap with the words “And the Academy Membership Goes to …” a new member will open the package and be transported to another world. Every item has a unique shape, color, texture, and purpose, along with touches of movie themes applied throughout. By providing practical tools like a planner with key dates already in the calendar and more fun souvenirs, the kit conjures up nostalgic memories of old Hollywood and past Oscars – an homage to the past and valuable resource for now. Perhaps the best news of all: Faye Dunaway, Warren Beatty and PricewaterhouseCoopers are nowhere involved in the presentation.