A Stellar Performance By Bruce Mau Design

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Stellar is a high-performance makeup brand that features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras. Taking visual inspiration from the cosmos, the brand identity and name allude to starry constellations.

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Bruce Mau Design (BMD) developed all brand touchpoints — positioning and story, name, visual identity, website, packaging, campaign photography, and collateral — from the onset all the way to a launch across North American Sephora stores.

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The word mark includes a dot intended to echo both the North Star and a beauty mark. Black and white represent night and day while a secondary opalescent palette vibrates across the full spectrum of light. Guidelines ensure product photography and model photo shoots reflect the brand ethos.

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