Stellar is a high-performance makeup brand that features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras. Taking visual inspiration from the cosmos, the brand identity and name allude to starry constellations.
Bruce Mau Design (BMD) developed all brand touchpoints — positioning and story, name, visual identity, website, packaging, campaign photography, and collateral — from the onset all the way to a launch across North American Sephora stores.
The word mark includes a dot intended to echo both the North Star and a beauty mark. Black and white represent night and day while a secondary opalescent palette vibrates across the full spectrum of light. Guidelines ensure product photography and model photo shoots reflect the brand ethos.