Axon Smartphone With Sound Wave Type Treatment


The Baiocco and Maldari Connection, a Brooklyn-based branding and content creation agency, has launched an integrated campaign for the ZTE’s Axon 7 smartphone using the tagline “Have You Heard?” and a type treatment inspired by sound waves.


The campaign rolls out with print, in-store, radio, banner ads and Youtube Pre-Roll and continues with a Google Lightbox specialty unit, as well as an OOH campaign that highlights ZTE’s partnership with numerous NBA teams. “We feel confident that the ‘Have You Heard?’ campaign will convince savvy android consumers to strongly consider this rival smart phone,” said Maureen Maldari, CEO of BAM Connection.