BAC Credomatic Overhauls Brand


Part of the rapidly evolving, digital-first financial services sector, BAC Credomatic tapped Lippincott, a global creative consultancy, to help fuse the trust it had earned with its bank brand, BAC, with the innovative energy of its credit card brand, Credomatic.



The challenge at hand — to demonstrate to customers that together, BAC Credomatic can deliver a full range of financial services in a uniquely modern and efficient way. Among the most notable components of the redesign were creating a one-name solution, as well as updating the company’s iconic lion and emboldening its recognizable red background.