Best Buy has a new marketing strategy and refreshed branding. This includes an updated logo, and a new look and feel with updated colors, photography and conversational language – all designed to highlight the retail giant’s culture, expertise and employees. The logo is intended to be easier to read, especially on digital devices. The words “Best Buy” now reside outside the signature yellow tag, allowing the tag to be made smaller and to serve as both a graphic punctuation and a visual connection to the company’s history.
“The updated logo is true to our heritage, but it’s really cleaned up,” said Best Buy Chief Marketing Officer Whit Alexander. “It’s an evolution toward the future.” The logo already appears on BestBuy.com and in digital ads and TV commercials. Soon you’ll see it on uniforms, shopping bags and signage as well.