C&G Partners Brand A Neighborhood

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Union Square Partnership, the leading advocate for the Union Square-14th Street community in Manhattan, first hired C&G Partners in 2015 to rebrand the organization. The design firm took it one step further, creating a visual system that brands the neighborhood itself.

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Union Square is now one of New York’s busiest and most popular destinations, and the initial initiative has turned into an ongoing client relationship, with C&G Partners designing materials for seasonal events, including this year’s “Harvest in the Square,” an annual fundraiser where neighborhood restaurants provide food sampling stations to support park maintenance, beautification and other programs.

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