Chermayeff & Geismar & Haviv Creates Heroic Identity

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Chermayeff & Geismar & Haviv has designed a new identity for Course Hero. The client is an educational online platform with a reported ten million users. On the site, students and educators share and access course-specific content, notes and study guides, tools such as sample quizzes and tests, and services like tutoring and interactive flashcards.

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The new mark is an evolution of the previous identity. It carries over the idea of a shield, which is appropriate both for the concept of a hero and for higher education, but is now rendered and can be seen as an open book with a central star. The traditional Serif lettering, says Sagi Haviv, also helps add authority to the new identity.

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