Toth+Co has partnered with NYDJ to launch the 2016 “Fit To Be” integrated marketing campaign featuring supermodel Christie Brinkley as well as body activist Ashley Graham, model/tv personality Lana Ogilvie and actress Bridget Moynahan.
The new work features portraits of the four women to underscore the emotions inspired by a great fit. Photographed by fashion photographer TESH, both group and individual photos feature the women wearing NYDJ’s Original Slimming denim, pants, dresses and tops. All carry the tagline “Fit to Be____,” with the fill-ins like “Powerful”, “Sexy”, “Confident” and “Fabulous”. The integrated campaign includes print, digital, video, social, retail activation and public relations.
Print premiers in national print publications including WWD, InStyle, Real Simple, O The Oprah Magazine, and Harper’s Bazaar. Videos appear on Yahoo, Oprah.com and Pandora. Luxury branding agency Toth+Co has worked with LA-based NYDJ since 2009.