Climate Site Leads Visitors To World’s Easiest Decision


Moth Collective recently provided design, animation and illustration for a website on behalf of the Climate Reality Project.


In the buildup to the COP 21 conference in Paris, the playful interactive site sought to show how easy it is to save the planet and to generate signatures on a petition calling for a strong agreement at the Paris confab. The site takes visitors to a humorous “super-scientific” survey whose single answer — “Yes, I currently live on Earth” — in turn, leads to the world’s easiest decision.


Upon completion of the survey, visitors are invited to sign the petition. In addition to Moth Collective, creative credits included additional animation by Marah Curran and sound via NASA Recordings. The agencies involved were Tool of North America and Mustache Agency.