The Suwannee Hulaween Music Festival takes place in the midst of 800 acres of Spanish moss-draped oak and cypress trees along the Suwannee River. Every year the Florida wilderness is transformed into a visual arts extravaganza, by talented sculptors, painters, light designers and performers in the Southeast. Graphic design studio The Collected Works were asked to design the 2017 festival look, including the identity, logo, posters, animations and apparel.
Principal Justin Colt explains the solution: “To begin with, we established what made Suwannee so rad; the experience of slipping into the woods and getting lost. The oak trees and Spanish moss mask off the outside world, and act as a portal to the music, art and adventure of the festival. The natural environment becomes the canvas; with performances, installations and light projections celebrating the wilderness. All these elements converge as the colors, creatures and natural canvas weave together to build an alluring identity system that compliments the vibe of the festival. It’s art. It’s nature. It’s so Florida.” All art direction and design was done by The Collected Works; illustration is by Iain Burke.